The weekly edit
Welcome to Issue 005 of The Connected Stack! This week, I’ve rounded up HubSpot changes worth checking, tips for tackling duplicate leads, and a few email marketing “rules” worth questioning. I’m also sharing my look at AI Topic Insights in Microsoft Clarity, alongside an interesting take on how AI changes A/B testing. Add in some upcoming webinars and a story about the value of developer mentoring, and there’s plenty to explore.
Articles related to HubSpot from bloggers, community content and partners.
xisting private apps keep running, but HubSpot has closed the door on creating new legacy apps. This guide explains Service Keys, the migration timeline and why you should check for Pipelines API v1 dependencies before 4 December.
From reusable skills in Breeze Assistant to improved lead routing and refreshed reports, October brought plenty to explore. BBD Boom rounds up the latest live features and betas, with practical explanations of what each could mean for your team.
I’m not a Koalify customer and have no experience with their product, but they share some great tips in this article. Alongside their own solution, they explain why duplicate lead records happen, how to handle them manually and how workflow branching can help prevent more being created.
Analytics, content, email and the wider marketing technology stack.
Understanding how people find your website is useful, but what happens when they get an answer from an AI assistant without ever visiting it? Is your content being cited, and which other websites are contributing to those answers? Microsoft Clarity has a feature in beta called Topic insights, available under AI Visibility. You can use it to explore how your website appears in AI responses to a set of questions, compare it with other domains, and identify potential content opportunities.
I’m a relatively recent EmailOctopus customer and loving their product. This September article challenges six familiar email marketing rules, from the “best” send time to ideal email length and the reliability of clicks. A useful reminder to test with your own audience and focus on meaningful results.
When AI gives every customer a different experience, what does an A/B test actually compare? Robert Ellison makes the case for testing the prompts, models and strategies behind those experiences, with clear quality checks before anything reaches customers.
Webinars, events and conversations worth joining.
What are HubSpot customers actually doing with AI? Huble shares findings from 393 customers surveyed at UNBOUND this year on tools, spending and adoption, then explores the data quality and governance behind the results. Download the report and join the live discussion on 12 November at 3pm UK time.
Documentation can explain how something works, but sometimes you need someone to help you decide what to build next. This case study explores how HubSpot reshaped its developer mentoring programme, growing participation 2.5 times in four months and connecting members across more than 40 countries.
Looking for practical examples of AI improving customer experience? This one-hour webinar brings together experts from Verint and NiCE to discuss early wins, lessons from implementation and ways to measure results using your existing technology. Live on Wednesday 18 November at 7pm UK time.
A hand-picked video, idea or resource worth a few minutes of your time.
Microsoft looks back at Clarity’s evolution, from session recordings and heatmaps to mobile analytics, Copilot summaries and connected workflows. A useful tour of features you might have missed, including its integration with HubSpot contacts.
Thanks for reading, let me know if you would like to be featured, or know of others writing great content in this space!
The Connected Stack
Get the next edition of The Connected Stack delivered directly to your inbox.
